No-one really needs millions of followers on Facebook, Twitter or even a website with actual content. Not if you’re Radiohead anyway. This week they removed all their web and social media content (but kept their followers, just in case) fuelling rumours and anticipation of their 11th studio album which is said to be dropping in June. They are long overdue, with King of Limbs now a long five years ago… you can’t rush brilliance.

Some Radiohead devotees (devoted enough to give out their addresses) have been receiving these flyers in the post or slipped under their doors, with Thom Yorke apparently doing personal drops around London. And then, then they just out of the blue throw this video into the ether, with nary a word. Not ones to do things conventionally these guys.