The folks over at Rapha know a thing or two about style; whether you think it’s a load of overblown toff or some of the nicest riding gear out there, there’s no denying they have forged their niche in a market filled with bland.

It’s easy to spend a few hours on their site watching their excellent videos, from the Gentlemen’s Races to personality profiles and a whole lot of high-quality cycling inspiration. Their latest video-tome Perspectives continues the trend and is a good jumping-off (jumping-in?) spot.

For Drew Ginn, Jesse Carlsson, Katya Crema and Tony D’Alberto, dedication to a goal has shaped their lives. Four athletes from different disciplines, they have all experienced majestic highs and catastrophic lows in their careers – and have each turned to the bike as a source of inspiration and escape. In this short film by Kintaro Studios they share their perspectives on riding, and the rewards that come from commitment.