Tag: Analog

  • Omata Time Is Now

    Omata Time Is Now

    As a longtime anti-data cyclist, releases of new GPS-type products barely registers with me. Garmin, Strava and Zwift are as foreign a concept as Trump in the White House should be, and just as difficult to comprehend. So it was a surprise to me that a simple analog-face cycle computer would get me wanting to…

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  • Le Analog Tour

    Le Analog Tour

    Combining elements of bicycle racing at the pinnacle of the sport and the roadside personalities who help make the spectacle with black and white photography is a formula that just can’t fail to inspire and entertain. ‘ALLEZ LE TOUR!’ is a photo series shot on traditional black and white film by Nicola Mesken, a German…

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  • An Analog Revolution

    An Analog Revolution

    Designing products that are more Steve McQueen than Captain Kirk has been a recurring trend in cycling the past few months. Merino wool has been making a steady march to the forefront, Giro (and now Specialized, Bontrager etc) were the first big company to release performance cycling shoes with laces, and the Omata One, an analog GPS-based speedometer was…

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