Tag: gears

  • Jumping the Shark: Who Jumped First?

    Jumping the Shark: Who Jumped First?

    “No one ever notices the underdog until it’s biting their head off.” – me. Solid. Dependable. Established. Grey. These are words I use to describe one of the biggest brands in the business. Another I use is: boring. Shimano are the bearded accountant with an office in the basement adjacent to the mailroom and elevator.…

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