Tag: Omata

  • Omata Time Is Now

    Omata Time Is Now

    As a longtime anti-data cyclist, releases of new GPS-type products barely registers with me. Garmin, Strava and Zwift are as foreign a concept as Trump in the White House should be, and just as difficult to comprehend. So it was a surprise to me that a simple analog-face cycle computer would get me wanting to…

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  • An Analog Revolution

    An Analog Revolution

    Designing products that are more Steve McQueen than Captain Kirk has been a recurring trend in cycling the past few months. Merino wool has been making a steady march to the forefront, Giro (and now Specialized, Bontrager etc) were the first big company to release performance cycling shoes with laces, and the Omata One, an analog GPS-based speedometer was…

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  • Time Is On My Side: The Omata Is Coming

    Time Is On My Side: The Omata Is Coming

    I don’t like computers, HRMs, GPS or anything cluttering up the bars on my bikes. I’ve done all that ‘training’ stuff, and I don’t need to know how far I rode anymore, or if I beat some other old guy up an insignificant hill. But what I do love is retro-style, in motorcycles, bikes and timepieces.…

    Click or not: Time Is On My Side: The Omata Is Coming